Plain-English help finding where AI actually saves you time. Free 30-minute audit from someone who builds and runs real AI products.
+ EquityLens (live), Hatua and Nyota (coming soon)
Then you go away and do whatever you like with it — including nothing.
You don’t need to prepare anything.
Yours either way.
It isn’t a demo. I’m not going to share my screen and walk you through software.
It isn’t a sales call with a free label on it. If the honest answer is that you don’t need me — that it’s one setting in software you already pay for, or that it’s not worth the money at your size — that’s what I’ll tell you, and the call ends early.
And the ideas are yours regardless. Take them to someone cheaper. Do them yourself. I’d rather be the person who told you something true than the person who sold you something.
Not a menu to pick from — just the range, so you know what’s on the table before we talk. Which of these fits, if any, is what the 30 minutes is for.
The repetitive admin, handled without you touching it.
Built around how your business actually works, not a template.
Answer questions and book work at 9pm on a Sunday.
After the audit call, you get one questionnaire. It takes about twelve minutes and it covers everything I need — what you do, what you don't, what counts as an emergency, who should get which lead, the questions you're tired of answering.
Then it's handled. No three-week email thread, no "can you resend that", no being asked the same thing twice by someone who wasn't on the call.
30 minutes
12 minutes, once
about three weeks
you own it
Fixed scope the whole way. You know the number and the date before anything starts.
Real products. Real users. Built by the person you'll actually talk to.
5 live · 2 coming
Fact-check any claim from your browser. A Chrome extension that checks headlines and posts against trusted fact-checkers.
Read any page out loud, with each sentence highlighted as you go. For ADHD and AuDHD readers, students, and language learners.
Know before you release, not after. Checks your recording, lyrics, and melody against released music.
Practice the calls that scare you. Rehearse sales calls and job interviews with AI, and get honest feedback.
Research across stocks, options, futures and crypto — with the evidence behind every claim, so you can check it.
Argues with your business idea before you spend money on it. Several AI roles debate it, then it scores the result.
Tarot, oracle and astrology readings that actually read the spread rather than reciting card meanings.
A 30-minute call. You walk me through how your business runs today, and I come back with 2–3 specific places AI would save you time. You keep the ideas whether we work together or not.
The audit is free, and that's the only thing with a price on this page. If there turns out to be something worth building, I'll quote it after the call — a fixed number for a fixed scope, agreed before any work starts. No hourly billing, no surprise invoice. I'd rather see your actual situation than guess at a package price now.
About three weeks from kickoff to live. The audit itself is 30 minutes and there's usually availability within a few days.
Ana Campos Ferreira Pinto. She runs Optimaize and builds the work herself — Kweli, Focused, Safi, DialedIn and EquityLens are all live products she shipped. The person who does the audit is the person who builds it.
Three things, mostly. Automations for the repetitive admin. Custom AI tools built around how your business actually works. And AI assistants that answer questions and book work 24/7.
Sometimes, yes — and I'll tell you if that's the case. Plenty of businesses need one automation they can set up in an afternoon, not a project. The audit is free precisely so you can find out without committing to anything.
No. That's the point. You explain how your business runs, in your words. I handle the rest.
Everything's fixed scope, so you're never on an open-ended bill. If something breaks after launch, fixing it is included — that's what the monthly covers.
Most clients are trades and local service businesses — roofing, HVAC, plumbing, clinics. The patterns repeat: missed calls, manual follow-up, leads going cold. If that's you, it transfers.
Thirty minutes, two or three real ideas, and an honest answer if the answer is no.
Usually something open this week